Cisco dives deeper into the data center

 Cisco dives deeper into the data center

Lest anyone forget, Cisco's broad data center sweep this week is a reminder that the networking giant's network-centric approach to data center transformation includes giving the network administrator more control over IT operations. Further evidence of that is found in the Nexus 1010 appliance, a virtual service control plane for provisioning services to virtual machines (VMs).

The Nexus 1010 hosts virtual services, such as the Nexus 1000V virtual switch, to ease installation and bestow "ownership" of virtual services to the network administrator, according to Cisco, instead of the server administrator. The Nexus 1010 also supports network analysis down to the VM layer, giving the net admin granular visibility into the virtual workload - perhaps the same visibility the admin would have into network traffic.

At the same time, though, Cisco is attempting to make its data center offerings more appealing to server admins as well. This week's launch also included enhancements to its Unified Computing System platform and blade and rack servers that make the products more suitable for general purpose computing - handling physical workloads as well as virtual.

As Jonathan Eunice of Illuminata points out, this broadens Cisco's initial focus, which was on only the virtualized data center and virtualized workloads. Now Cisco's going after the whole shebang, which will only turn up the competition with server incumbents IBM, HP and Dell.

The HP bridge has already been blown up. Time will tell what ultimately happens with the relationship with IBM. And Dell's already feeling the increase in temperature.

"(This week's) announcement by Cisco demonstrates the bifurcation in the market with some vendors pushing a closed and propriety approach to the data center and Dell's differentiated approach of delivering choice and solutions that are open, capable and affordable," said Dell's Forrest Norrod, vice president and general manager, Server Platforms, in an e-mailed statement.  "We've heard loud and clear customers are looking to reap the benefits of virtualization and reduce datacenter complexity but not at the expense of handing their infrastructure over to a single vendor as Cisco is asking them to do."

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